I provide senior, hands-on commercial support to improve online trading, sharpen your marketing and give your team extra capacity — without the cost of another full-time hire.
I’m Keith McIntyre, a freelance eCommerce and digital marketing manager with more than ten years of eCommerce and digital marketing experience.
I work directly with eCommerce retailers that need experienced commercial input but don’t need, or aren’t ready for, another full-time manager. I work with you on the practical changes that help your online store perform better and your team move with more confidence.
There’s no agency hand-off: you deal with me, the person doing the work.
I have more than ten years’ hands-on experience across eCommerce and digital marketing.
I’ve worked with stores transacting more than £4m in annual sales.
I shape my support around your customers and how they buy.
I offer ongoing support, interim cover or focused project work.
My focus is always on the areas that will make the most useful commercial difference to your business. That might mean improving day-to-day trading, sharpening the customer experience, making marketing more accountable or helping your team and partners focus on what matters.
I help keep products, promotions, categories and customer journeys working together, with practical attention to what customers see and how they buy.
I bring more structure to SEO, email, content, paid activity and reporting, so each channel has a clearer role in your commercial picture.
I improve the performance, usability and content of your existing store, and help technical suppliers and agencies focus on the right work.
I turn busy work into a clearer plan, make sense of performance and give your team, suppliers and agencies one set of useful priorities.
I work with a range of established eCommerce websites and platforms. You don’t need to start again to make meaningful improvements.
I’ll get to know your current setup, team, suppliers and agency partners, then focus on the changes that will help your store work harder for your customers and the business.
I keep onboarding straightforward: I get up to speed quickly, agree the priorities with you and start making practical improvements.
I’ll talk through your store, your numbers, what’s working and what isn’t. There’s no charge or pitch — just an honest conversation.
I review your store, analytics and marketing and flag the improvements that will make the most commercial difference first.
I’ll set out a clear level of involvement — days per month, a fixed-term interim role or a defined project — and agree priorities with you.
I get stuck in: trading, marketing, platform work and supplier management — reported back in plain English.
Every online business has a different gap to fill. I’ll help you choose an arrangement that suits now, then adjust it as things change.
I can work with you for a set number of days each month, managing trading, marketing, reporting and suppliers as your senior eCommerce manager.
I offer this when a store needs steady senior input without a full-time hire.
I can provide fixed-term cover while you recruit, during maternity leave or to bridge a gap, keeping your eCommerce operation in experienced hands.
I’ll agree priorities and a clear handover with you at the outset.
I can take on a defined piece of work with a clear start and finish, such as a store audit, replatform review, migration, Christmas trading plan or fix-list.
I agree the scope, outcomes and timings before work begins.
You might be a new online store looking to grow, an established business moving into eCommerce for the first time, or an existing store whose online sales have plateaued. I can help you set priorities and build on the right foundations.
I also work with growing teams that have outgrown their current setup, or businesses with an agency but no senior eCommerce experience in-house. You work directly with me: I’ll understand your numbers, coordinate the work and keep your commercial priorities in view.
I provide experienced, part-time support for the commercial day-to-day of an online store. That can include online trading, merchandising, product content, reporting, customer journeys, marketing, automation, complex integrations and managing suppliers or agencies.
I work with WooCommerce, Shopify, Visualsoft and other established eCommerce platforms. I start with the setup you already have and focus on what will make a practical commercial difference.
I can work with you on an ongoing basis, in a fixed-term interim role or on a project basis. I’ll recommend an arrangement based on your business, your team and what needs attention.
Not necessarily. I can work alongside your internal team and existing agencies, helping establish priorities, ask the right questions and keep delivery joined up.
I’m based in Newcastle upon Tyne and can work with businesses across the UK and further afield.
It can be. I give you direct access to senior support at the level your business needs, without the cost of another full-time role or the overheads of a larger agency.
That depends on current availability and the work involved. Get in touch with an outline of what you need, and I’ll let you know the sensible next step and timescale.
Yes. I support retailers that need experienced commercial input without building a larger internal team. I’ll agree a level of involvement with you that reflects your business and its priorities.
Tell me a little about your online business, your platform and what needs attention. I’ll come back to you directly with honest, practical advice — and if I’m not the right fit, I’ll say so.