Online trading & merchandising
Keep products, promotions, categories and customer journeys working together, with practical attention to what customers see and how they buy.
Flexible senior support
Your eCommerce operation, with someone taking ownership.
I’m Keith McIntyre, a freelance eCommerce and digital marketing manager with more than ten years of eCommerce and digital marketing experience.
I work directly with eCommerce retailers that need experienced commercial input but don’t need, or are not ready for, another full-time manager. Together, we focus on the practical work that helps your online store perform better and your team move with more confidence.
There’s no agency hand-off: you deal with me, the person doing the work.
What I can take on
Hands-on management across the work that makes an online store perform.
The focus is always on the areas that will make the most useful commercial difference to your business.
That might mean improving day-to-day trading, sharpening the customer experience, making marketing more accountable or helping your team and partners focus on what matters.
Marketing & customer growth
Bring more structure to SEO, email, content, paid activity and reporting, so each channel has a clearer role in the bigger commercial picture.
Platform & website improvement
Improve the day-to-day performance, usability and content of your existing store, while helping technical suppliers and agencies focus on the right work.
Priorities, reporting & partners
Turn busy work into a clearer plan, make sense of performance and give your team, suppliers and agencies one set of useful priorities.
Built around your setup
Work with the website you already use.
I work with a range of established eCommerce websites and platforms. You don’t need to start again to make meaningful improvements.
I’ll get to know your current setup, team, suppliers and agency partners, then focus on the changes that will help your store work harder for your customers and the business.
A shape that fits
Support for now, and room to adapt.
Every online business has a different gap to fill. You might need ongoing senior support, a steady hand while recruiting, help through a busy period or focused work on a particular opportunity.
I can work with you on an ongoing basis, in a fixed-term interim role or on a project basis. We can agree the right priorities, pace and level of involvement before starting.
I can work alongside your internal team and existing agencies, providing direct commercial ownership rather than adding another layer.
Questions & answers
A few useful things to know.
What does a fractional eCommerce manager do?
A fractional eCommerce manager provides experienced, part-time support for the commercial day-to-day of an online store. That can include online trading, merchandising, product content, reporting, customer journeys, marketing, automation, complex integrations and managing suppliers or agencies.
Which eCommerce platforms do you work with?
I work with WooCommerce, Shopify, Visualsoft and other established eCommerce platforms. I start with the setup you already have and focus on what will make a practical commercial difference.
How can we work together?
I can work with you on an ongoing basis, in a fixed-term interim role or on a project basis. The right approach depends on the business, your team and what needs attention.
Do you replace our existing agency or team?
Not necessarily. I can work alongside your internal team and existing agencies, helping establish priorities, ask the right questions and keep delivery joined up.
Where are you based and which areas do you cover?
I’m based in Newcastle upon Tyne and can work with businesses across the UK and further afield.
Is a fractional eCommerce manager more cost-effective than an agency or full-time hire?
It can be. You get direct access to experienced, senior support at a level that fits the work required, without the cost of another full-time role or the overheads of a larger agency.
How quickly can you get involved?
That depends on current availability and the work involved. Get in touch with an outline of what you need, and I’ll let you know the sensible next step and timescale.
Is this right for a smaller eCommerce business?
Yes. This support is designed for retailers that need experienced commercial input without building a larger internal team. We can agree a level of involvement that reflects the business and its priorities.
Start with an email
Could your online store use experienced, hands-on support?
Tell me a little about your online business, your platform and what needs attention. I’ll come back to you directly.