Technical foundations
I check that search engines can reach and understand the important pages on your site. I look at indexing, site structure, internal links, speed, mobile usability, duplicate URLs, redirects and migrations.
Digital marketing
I help businesses decide where to focus their digital marketing and put that plan into action. SEO is my main focus, alongside shaping PPC, social media and email strategies that support your business goals. You work directly with me, from the first conversation through to delivery and review.
One person to shape the strategy and carry it out.
I’m Keith McIntyre, a freelance digital marketing and eCommerce manager with more than ten years’ experience. I work with businesses across the North East and UK.
I start by understanding how your business works, what customers are looking for and where your website or marketing could do more. Then I set practical priorities, carry out the work and keep you informed about what’s changing.
I lead the SEO work and help shape the wider marketing strategy across paid advertising, email and social media. I can work alongside your existing in-house staff and external specialists where needed to keep the work coordinated.
What I work on with SEO.
I join up the technical foundations, the pages you need, the questions your customers ask and results we can use to review progress.
Search intent and keyword research
I research what people search for, what they’re trying to do and where your current pages appear. That helps me find useful opportunities and decide whether to improve an existing page or create something new.
Content and on-page improvements
I improve service, product and category pages so they answer real questions, explain what you offer and make the next step clear. I can also help plan useful guides, FAQs and other content around your customers’ needs.
Local, eCommerce and AI search
I work on local visibility, Google Business Profile, Maps and location pages, as well as product categories, filters and product information for online shops. I keep emerging AI search in view while focusing on useful content and sound SEO foundations.
How we’ll work together
We’ll agree what needs attention, put a plan in place and review the results as the work progresses.
Understand the opportunity
I look at your website, search visibility, customers, competitors and current activity to see what’s helping and what’s getting in the way.
Agree the priorities
I explain the options in plain English and agree a practical plan with you, based on the work most likely to make a difference.
Carry out and review
I make improvements directly and work with your existing in-house staff and external specialists where needed. Search Console and analytics help us review progress and decide what comes next.
PPC, social and email with a clear purpose.
I help you decide what each channel should contribute and how the activity fits together, working with your existing in-house staff and external specialists.
I help shape what you send, who it’s for and how it fits the customer journey, from initial enquiries to repeat purchases.
PPC
I help set priorities for paid advertising, review performance against your goals and coordinate with your in-house staff or campaign specialists where needed.
Social media
I help define the role of social media in your marketing, with clear audiences, content themes and priorities.
Project and ongoing support
I can help with a clear piece of work or stay involved as your digital strategy develops.
SEO audit and plan
I review your site and search visibility, explain the main opportunities and set out a prioritised plan you can act on.
Focused improvements
I can take on technical fixes, keyword research, page and content improvements, local SEO or eCommerce SEO as a defined project.
Ongoing strategy and delivery
I stay involved with planning, implementation and reporting, adjusting priorities as your business and search results change.
Ongoing SEO support starts from £350 per month. The cost depends on your website, competition and the level of support you need. I’ll set out the scope and price before work begins.
Questions about marketing and SEO.
What does your SEO work include?
I can help with technical SEO, keyword research, on-page improvements, content planning, local SEO, eCommerce SEO and reporting. I’ll recommend the work that fits your website and goals.
Can you guarantee rankings or AI search citations?
No. I can’t guarantee a search ranking or an AI citation. I focus on improving your website and content, then report clearly on the work and results.
Do I need a new website before starting SEO?
Usually not. I can review your existing website first and explain whether it has realistic opportunities for improvement or whether a redesign or platform change needs consideration.
How long does SEO take?
SEO is ongoing work rather than an instant fix. Timing depends on your website, competition and how quickly changes can be made. I’ll agree priorities with you and review progress as the work develops.
Can you help with email, paid advertising and social media?
Yes. I help shape the strategy, agree priorities and review performance across these channels. I work alongside your existing in-house staff and external specialists where delivery needs particular expertise.
How much does SEO support cost?
Ongoing SEO support starts from £350 per month. I’ll review what you need and set out a clear scope and price before we begin.
Let’s make your online marketing work harder.
Tell me about your business, what you want to improve and what’s already in place. I’ll come back to you directly with a practical next step.